Marketing

Our Unique Marketing Approach

We have spent many years devising the most innovative, effective ways to market your home to realize the highest possible price. Here are some guiding marketing principles that have served our clients well.

1. Maximize Use of the Internet—Most people start their search online. Through multiple Web sites, online advertising and intelligent search engine positioning, we make it easy for potential buyers to find your home online.
2. Virtual Tours—We produce a virtual tour of your home and make it available online so that potential buyers can see the most attractive features of your home before they visit.
3. Our Unique 800 Call-In Service—All our ads and the signs in front of your home feature an 800 number. When potential buyers call this number, they receive a prerecorded message featuring information about your home. Even better, the 800 call-in service records all incoming calls—so we can call back all potential leads. This service generates a huge volume of leads for your home.
4. Local Newspaper Advertising—Your home will be featured as part of a half-page ad that appears every two weeks.
5. Washington Post Advertising—This is a wonderfully effective means of announcing open houses.
6. Open Houses—We’ll arrange to hold your home open, particularly during the important first few days when your home goes on the market.
7. Marketing to Other Realtors—We target the area’s leading Realtors with our listings. We’re one of the area’s most active Realtors, so other Realtors pay attention to our listings.
8. Direct Mail—This can be an effective marketing tool. We will target your neighborhood and other target areas with well-designed, four-color postcards.
9. In-Home Marketing—We hire a professional company to produce an attractive, heavy cardstock color marketing brochure with all pertinent information about your home.
10. Outside Brochure Box—We produce a marketing piece so that anyone driving by your home has ready access to information about its best features.